Most investors know that cash is “safe.” Not all investors realise that over longer periods, South African cash has delivered a low real return for investors after inflation and taxes are stripped away. Safety, in this context, is a perception built on low volatility, while the inflation risk is not fully appreciated by investors.

The halfway mark of the year is a good place to stop and look back. Six months of news tends to blur together, and the point of a review is to separate what actually mattered from what only felt urgent at the time.

As an investment professional, my role requires observing not just where capital flows, but why it flows there. If you look closely at some of the most profitable sectors in the modern attention economy, gaming, gambling, and platforms like OnlyFans, you will find they all operate on the same psychological foundation. They are not simply selling a product; they are monetising human behaviour. These industries are masterful studies in the human mind, tapping into our hardwire